Xbox, watch TV: inside Microsoft's audacious plan to take over the living room

So he spoke, and the minstrel, moved by the god, began and let his song be heard, taking up the tale where the Argives had embarked on their benched ships and were sailing away after casting fire on their huts, while those others led by glorious Odysseus were now sitting in the place of assembly of the Trojans, hidden in the horse; for the Trojans had themselves dragged it to the citadel.
— The Odyssey


For as long as the Xbox has existed, it has been called a Trojan horse.

It’s easy to understand why: the tech industry has been trying and failing to displace the cable box as the primary entertainment device in the living room for years with little success, just as the Greeks fought and died for a decade attempting to breach the...

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