WPC 2014: Microsoft's Android Counterattack

As with Chromebook, an emphasis on price-matching
During the second Worldwide Partner Conference keynote this week, Microsoft's Tony Prophet explained how the firm has responded to the low-cost Android tablets and smart phones that are now flooding the market. We won't know whether Microsoft's strategy will be successful until a new generation of Windows-based tablets and handsets hits the market throughout 2014. But we do know this much: The strategy relies almost completely on meeting Android on price.

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