With Surface Book, Microsoft adds Apple's playbook to its own

Jason Snell

There was a time when the idea of Microsoft building its own PC hardware seemed almost unthinkable. In the Bill Gates era and into Steve Ballmer's reign, Microsoft was always the software supplier, with PC-makers like Dell and HP and a thousand smaller parties happy to compete with their hardware. The announcement of the original Surface was a surprise, and Microsoft's purchase of Nokia a bit of a shock, but as of Tuesday it feels like the old ways are utterly over, once and for all.


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