With Nokia, Microsoft wants to triple Windows Phone marketshare by 2018

Microsoft’s press conference to explain the rationale behind its surprise Nokia acquisition is still hours away, but thanks to the slide deck posted on its investor site, we’re getting an early look at the thinking behind the deal. Long story short, Microsoft thinks it can save money and grow its platform faster by bringing its top hardware partner in-house, and it can finance the deal with overseas cash, limiting the deal’s impact on dividend-hungry shareholders. But the goal isn’t just to save money and get more devices in people’s hands — Microsoft is aiming to more than triple its current smartphone market share by 2018, from just over four percent today to 15 percent within five years.


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