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Windows Phone is First to Offer Carrier Billing in Key Emerging Markets

Discussion in 'Microsoft News' started by Paul Thurrott's, Dec 21, 2014.

  1. Paul Thurrott's

    Paul Thurrott's Guest

    And on Verizon, too, which is sort of an emerging market
    This past week, Microsoft announced that it now supports carrier billing for Windows Phone app purchases in the top emerging markets, a key component of its strategy to reach the "next 5 billion" smart phone users. This is complementary to the firm's affordable hardware pricing strategy and could help Windows Phone make headway against Android in price-sensitive markets.

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    Paul Thurrott's, Dec 21, 2014
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