Why Microsoft needs to make $25 phones

Microsoft surprised some by introducing a cellphone running Series 30 yesterday, just weeks after a leaked memo detailed the company's plan to wean itself off of anything but Windows Phone. With its focus elsewhere, why bother with basic cellphones priced at just $25?

Microsoft’s initial explanation is that it simply "doesn’t have any other project that can reach these consumers," which is mostly true at the moment. Although Windows Phone has been continually pushing down to lower prices, it’s still not at the $25 handset level, nor does it cater to every specific need of emerging markets that these basic feature phones typically target — Windows Phone only very recently started supporting dual-SIM devices, for example.

These "first"...

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