Why Microsoft is giving away Windows 10 for free

When Microsoft released Windows 95 almost 20 years ago, people packed into stores to be among the first lucky buyers to get their hands on this cutting edge new technology. Microsoft had an iron grip on productivity software in the enterprise, but even ordinary consumers were accustomed to paying hundreds of dollars for software. Two decades later, Microsoft is releasing Windows 10. But most people won’t have to rush out and purchase a copy. Anyone with a copy of Windows dating back to Windows 7 can upgrade for free, a first for Microsoft.

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