Why Microsoft didn’t turn Xbox One X into a Windows 10 gaming PC

Microsoft’s big reveal this week of the Xbox One X, the high end of its Xbox line and a competitor to Sony's PlayStation 4 Pro, has set the stage for a new conversation about the future of the console industry. This debate isn’t simply about comparing the two devices, deeming one superior, and predicting which will win out. It’s also about the very nature and purpose of a game console in 2017.

We heard a lot about the Xbox One X being “the most powerful console” ever created, and Microsoft dropped frame rate and memory metrics and the phrase “4K” to hammer home the point that it’s built a more capable piece of hardware. But absent from the conversation was Windows 10, arguably Microsoft’s one key advantage that Sony will never be able...

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