The Xbox One is the underdog against the PS4 in Microsoft's new ads

Polygon's Ben Kuchera just put up an interesting opinion piece pointing out that Microsoft's new Xbox One ads tacitly admit that the PS4 is winning — but promise that the Xbox team will fight back. The first ad uses a speech from 2006's Rocky Balboa, in which Rocky tries to pump up his son, and the second ad uses a Billy Bob Thornton speech from the Friday Night Lights film about trying your hardest. (The only thing missing is an exhortation to leave it all on the field.)


That's emblematic of a Microsoft that's trying hard to come back against the PS4's huge sales lead right now, says Kuchera:

Right now, Microsoft is doing everything it can. If there's a part of the system that's not working, it's gone. If there's a strategy that...
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