The PC industry is betting big on gamers

Acer, Asus, and Lenovo are on a charm offensive at IFA this year, and their target demographic is that reliably spendthrift group we know as gamers. Collectively, these three companies account for a third of global PC shipments, and they represent an industry-wide trend toward promoting more gaming gear. The hope is that slumping PC sales can be rejuvenated by appealing to the class of users who upgrade their hardware most often and spend most lavishly.

The PC gaming market produced $21.5 billion in hardware sales last year, according to data from Jon Peddie Research, which is more than double the revenues derived from console sales. More notably, unlike the broader PC market, which continues shrinking, gaming PC sales are projected to...

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