Steve Ballmer says Microsoft will do better at naming phones

Speaking to analysts and investors on a call to discuss the proposed acquisition of Nokia's Devices & Services division, Microsoft CEO Steve Ballmer shared his opinion on Windows Phone naming conventions. "I will just say that I think we can probably do better," said Ballmer, noting that "an efficiency of being one company" is Microsoft will be able to avoid names such as "the Nokia Lumia Windows Phone 1020." Under Ballmer, Microsoft released the Microsoft Surface with Windows 8 Pro. The full quote from today's call follows.

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