Nvidia shuts down maligned GeForce Partner Program

At the beginning of March, Nvidia presented a new GeForce Partner Program (GPP) initiative, which claimed to “help gamers know what they are buying,” but basically amounted to Nvidia strong-arming hardware partners and resellers into aligning their gaming brands exclusively with GeForce gear. A mere two months of widespread discontent later, Nvidia is now pulling the plug on the Partner Program, as first reported by AnandTech.

Nvidia’s original plan was to incent companies manufacturing its graphics cards or assembling PCs with Nvidia hardware to participate in the GPP by giving them free promotion and “early access to [its] latest innovations.” Though claiming to provide greater transparency for the user, Nvidia never did disclose the...

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