NBC Videos on Zune - How will they mess this up?

Yep, I know this news is a couple of days old.

It seems like NBC is now going to put some of its hit shows (The Office BSG, etc.) on Zune, instead of iTunes. This should be a major coup for Microsoft and its Zune.

Problem is, I have not seen ANY marketing about this from Microsoft. And if this flops, NBC will likely move elsewhere. So, why haven't we heard anything from Microsoft? I haven't seen any "Now available at Zune.net" at the bottom of NBC shows like I used to see "Now available on iTunes".

So, do you think Microsoft will take advantage of this? Will we see more marketing? Will we see anything? Will it flop, as I think it will?

Just wondering what your thoughts are.