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MSN Relaunch: Microsoft's Content Brand Enters the Mobile First, Cloud First Era

Discussion in 'Microsoft News' started by Paul Thurrott's, Sep 8, 2014.

  1. Paul Thurrott's

    Paul Thurrott's Guest

    Back to the future
    The news that Microsoft would be rename its Bing content apps with the MSN brand was met immediately with the resistance I expected from the Windows community. But if you step back and think about it for a moment, this rebranding—and the resultant relaunch of MSN as a web-based portal for all of the information that backs these wonderful apps—actually makes sense. MSN, after all, is Microsoft's online content brand, and Bing is about search. Put another way, MSN is Microsoft's Yahoo, and Bing is Microsoft's Google.

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    Paul Thurrott's, Sep 8, 2014
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