Microsoft's Scroogled creator is building an investment company with Steve Ballmer's support

The creator of Microsoft’s notorious Scroogled campaign, Mark Penn, is leaving the software giant to form an investment company in the coming months. Former Microsoft CEO Steve Ballmer is a "core investor" in Mark Penn’s new company, The Stagwell Group LLC. Penn is planning to invest in advertising, research, data analytics, public relations, and digital marketing. Ballmer’s support forms part of $250 million in capital that Penn has raised to create the firm.

"I believe in the ability to invest, grow and even shake up firms in the marketing industries," says Steve Ballmer, who now owns the Los Angeles Clippers basketball team. It’s not a surprise that Penn is sticking to digital marketing and analytics. Alongside his Scroogled work,...

Continue reading…



Continue reading...