Microsoft’s new Windows Phones aren’t going to sell, but that’s part of the plan

Five years ago, British actor and noted technophile Stephen Fry walked out on a London stage to talk about Microsoft’s ability to delight. He was using Apple’s iPhone marketing language to describe the new mobile operating system from Microsoft, Windows Phone 7. Speaking of his "great pleasure" at using the new OS, Fry said it had a "rather sleek, almost liquid feel," and he was thrilled to see Microsoft rebooting its mobile efforts in such a dramatic, human-centric fashion. Between his praise in London and Steve Ballmer’s lofty promises at a simultaneous launch event in New York City, you could see Microsoft’s own expectations were sky-high, and the Redmond company wasn’t shy about inflating them further.

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