Microsoft's first Surface 2 ad shuns dancing school girls to focus on features

Microsoft is altering its approach to Surface advertising. In a new ad posted to YouTube recently, the company has started to focus on features rather than its previous Glee-like videos featuring dancing school girls. The latest mintute-long commercial highlights both the Surface 2 and Surface 2 in use at home, school, and work.

Latest ad may confuse customers expecting Surface Pro 2 features all round

It's an improved ad that highlights the two-stage kickstand, the pen and touch features of the Surface Pro 2, and the bundled Microsoft Office on Surface 2. However, it switches back and forth between the Surface 2 and Surface Pro 2 in a way that makes it seem like both have similar features — that could be confusing to potential...

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