Microsoft's first Lumia defines Windows Phone's future

Microsoft’s first Lumia device is being officially unveiled as the Lumia 535 today, a low-cost smartphone that underlines exactly where the company is heading with Windows Phone. Microsoft’s Lumia 535 isn’t all that different from the Nokia devices that have come before it, but it’s the first to drop the Nokia branding in favor of Microsoft text at the rear and front, and a company logo on the colorful removable shell. All future Lumia devices will launch with Microsoft branding, and existing Lumias with the Nokia moniker will continue to be known as Nokia handsets.

With no new flagship Lumia devices planned this year, Microsoft is betting on low-end handsets to push Lumia sales and Windows Phone market share, a tactic that Nokia...

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