Microsoft's beautiful Surface Studio ad was shot with an industrial robot and Xbox

Microsoft’s Surface Studio unveil dazzled with a dramatic cover of "Pure Imagination" last week, leading many to claim the software giant’s video was far more exciting than Apple’s MacBook introduction. Behind the scenes, Microsoft used a robotic camera arm to capture the ad. The Beat reports that Microsoft made use of Motorized Precision’s KIRA, one of the latest robotic camera arms that can be controlled from a Windows app.

Microsoft even used an Xbox One Elite controller to control the KIRA and jog the robot’s arm into place for key shots. The Windows app also supports control over the focus, iris, and zoom for every shot. It sounds like a camera nerd’s ideal robot overlord, and the results of using this technology are played out in...

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