Microsoft to kill Tag barcode program, licensing technology out

Microsoft is to shut down Tag, a type of barcode technology not too dissimilar to QR codes, in 2015. The technology is a form of High Capacity Color Barcode (HCCB), and allows for a higher density of information to be stored in a smaller space when compared to QR codes, in addition to tracking and analytics. Although Tag failed to gain mass-market adoption, Microsoft currently facilitates Tag reading through apps for Windows Phone, iOS, and Android — Tag reader was the company's first Android app — and will continue to support the platform through to August 19th 2015.

Despite in-house development and support for the barcodes coming to an end, Microsoft has licensed the technology to mobile company Scanbuy. Tag will be integrated...

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