Microsoft teams up with PC makers to launch 'PC Does What?' campaign

Microsoft is partnering with Intel, HP, Dell, and Lenovo in a big marketing push to get consumers to buy new PCs with Windows 10. All five companies are contributing to a new campaign called "PC Does What?," that's designed to target consumers who have four- or five year-old computers. Intel claims there are around 500 million old machines out there, and naturally all of the companies involved want consumers to upgrade.

The marketing campaign will launch initially on October 19th in the US and China, which is around 50 percent of the entire PC market. Normally these types of joint marketing campaigns don't involve competitors products in the same spot, but that's exactly what Dell, HP, and Lenovo are doing on some of the 30-second...

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