Microsoft said to work on technology to replace cookies, track across Windows, Bing, and Xbox

The third-party cookies used by advertisers and their agencies to track web browsing activity are under attack. Browsers like Firefox and Internet Explorer try to block the years-old technology with "Do Not Track," and now internet behemoths are looking to replace cookies with their own tracking technologies. The newest entrant, according to Ad Age, is Microsoft, which sources say is working on a technology that could track users across Windows computers, Bing, Internet Explorer, Windows Phone devices, and Xbox consoles in order to serve highly targeted ads.

Microsoft said in a statement to the website that "We agree that going beyond the cookie is important. Our priority will be to find ways to do this that respect the interests of...

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