Microsoft renames Beam to Mixer, adds new game streaming features

Microsoft is unveiling a new name for its game streaming service today. Formerly known as Beam, the service has now been rebranded Mixer. “This was a tough decision, and not one that we made lightly,” explains Matt Salsamendi, co-founder and engineering lead at Mixer. “It was something that we decided on as a team. We believe so much in the power of the platform and want to grow it in every major market around the world. Unfortunately, that wasn’t something we could do with the Beam name.”

It’s not clear if Microsoft had legal issues using the Beam name after acquiring the service in August, but it’s unusual to rebrand without a clear reason. Regardless, Microsoft is introducing some new features to its Mixer streaming service today to...

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