Microsoft overhauls its Bing for iPhone app to take on Google

Microsoft is completely overhauling its Bing for iPhone app today. While most search queries occur within the browser or Spotlight feature of iOS, Microsoft is betting on people downloading a powerful separate app to search the web without Google. That’s a stretch, but after using the app for the past few days I can certainly see its appeal.

I’ve been searching for people like Taylor Swift or Drake, and films like The Godfather and Spectre. The new Bing for iPhone app does a good job of providing useful results that aren’t just a list of text or Wikipedia links. For films, Bing lists their Rotten Tomatoes and IMDB ratings, and even iOS apps like Netflix or iTunes where you can buy or rent titles. It’s even clever enough to remove...

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