Microsoft is ready to be loved again

"We have bigger hopes, higher aspirations for Windows," Microsoft CEO Satya Nadella said on Wednesday, standing on a stage above a secret room filled with crazy holographic technology. "We want to move from people needing Windows to choosing Windows, to loving Windows. That is our bold goal." He's right: love is a problem that Microsoft needs to solve.

Microsoft's last decade has been filled with missed "opportunities" and punctuated by occasional brilliance. Sometimes the future slipped through Microsoft’s fingers and was caught by someone else; it took five years for the company to come up with an answer to the iPod, and its first response was a brown brick called the Zune that pretty much everyone laughed at. And sometimes Microsoft...

Continue reading…



Continue reading...