Microsoft is placing Windows fans at the center of its Windows 10 launch

Over the past 9 months, Microsoft has been collecting up Windows fans in the millions. There are now 5 million Windows 10 testers, just weeks ahead of the global launch on July 29th. That’s an impressive number of guinea pigs testing an operating system during its early phase of life, and Microsoft wants to say thank you. The software maker is kicking off its marketing efforts today for Windows 10, and it’s putting Windows fans at the center.

"We wanted to really focus on the fans of Windows," says Yusuf Mehdi, who heads up Microsoft’s Windows and devices marketing efforts. Mehdi used to oversee Xbox marketing, and it’s clear he’s taking some inspiration from Microsoft's Xbox fan celebrations and applying that to Windows. Instead of a...

Continue reading…



Continue reading...