Microsoft is 'coaching' NFL announcers not to call the Surface an iPad

Microsoft's Surface is the "official tablet" of the NFL, and it's trying to make sure that sportscasters get the message. After it became clear that announcers may not know what the Surface was — with one announcer referring to it as an "iPad-like tool" — Microsoft has been working with broadcasters to make sure that mistake doesn't happen again. "It’s true, we have coached up a select few," Microsoft tells Business Insider. "That coaching will continue to ensure our partners are well equipped to discuss Surface when the camera pans to players using the device during games."

You can't fault Microsoft for trying: it's reportedly paying the NFL about $400 million over the next five years as part of a wide-ranging partnership that promotes...

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