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Microsoft bets on 'Halo' to rock Xbox One holiday sales

Discussion in 'Microsoft News' started by Tom Warren, Nov 6, 2014.

  1. Tom Warren

    Tom Warren Guest

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    Halo: The Master Chief Collection debuts on Xbox One next week, and Microsoft’s first TV ad for the tile will start appearing today as part of a big holiday push for the games console. Microsoft is falling behind Sony’s PlayStation 4 sales, despite exclusives, price drops and several console bundles over the past several months. The latest promotion is a "temporary" $50 price cut for the holiday, an attempt to kill off the nine consecutive months that the PlayStation 4 has beaten Xbox One sales in the US.

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    Tom Warren, Nov 6, 2014
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