Microsoft and Volvo's new HoloLens showroom is fascinating and frustrating

Cars have a long history with augmented and virtual reality. Designers rely on immersive systems, from CAVE rooms to augmented reality headsets, to visualize their work. Drivers have been using heads-up displays for decades, even if they’re projected onto a windshield and not a pair of glasses.

Bringing Microsoft’s HoloLens headset to the auto industry, though, feels much bigger. Unlike more specialized augmented reality tools, it’s something that Microsoft eventually hopes ordinary people will buy and use. And the quality of its images is nearly unprecedented; you can almost suspend disbelief and imagine the objects it projects are real. That’s what makes the company’s latest partnership so potentially exciting — and, at the same time,...

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