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Microsoft agrees its painfully unfunny iPhone parody ads were 'off the mark'

Discussion in 'Microsoft News' started by Adi Robertson, Sep 15, 2013.

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    Microsoft's latest volley in its advertising war on Apple has proved more of a backfire — and now the company has officially acknowledged the misstep. Late last week, Microsoft put out a full seven ads mocking the design process behind Apple's new iPhones. The series, known as "A fly on the wall in Cupertino," showed a pair of bumbling designers pitching the gold iPhone 5S and the plastic 5C to figures apparently meant to be Tim Cook and Jony Ive. "You asked us to create the gold standard in iPhones," says one. "And it turns out... that is super hard."

    Unfortunately, so is creating a good parody video. The videos were quickly lambasted for their awkward acting, low-budget production, and simple unfunniness, and Microsoft pulled them...

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