LG copies Microsoft's classic Surface ad to tease new fridges and TVs

Microsoft's Surface tablet is a seminal product that has spawned a litter of hybrid copycats. Microsoft's Surface marketing, it turns out, has also proven too good not to copy. Everything about LG's teaser for the upcoming launch of its new Signature series of devices and appliances is reminiscent of the original Surface launch ad. The pounding electronic music, the melting and reshaping of natural materials into strict, geometric shapes, and even the opening frame of an illuminated rectangle. Oh, and Microsoft already has a Signature Edition label that it applies to Windows PCs with no bloatware.


LG's Signature line is making its debut at CES 2016 in Las Vegas two weeks from now, and will be populated by new premium-tier home...

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