First Click: Apple, the Microsoft benchmark

Microsoft wasn’t shy in calling out Apple during the launch of its Surface Pro 4 and Surface Book. Twice during yesterday’s event, Microsoft projected competing Apple products onto the giant screen that loomed over the world’s press. First to show that the Surface Pro 4 is 50 percent faster than MacBook Air, and then later to show how the Surface Book is two times faster than the MacBook Pro. An odd decision when you consider that Apple is responsible for just eight of every 100 computers shipped globally, according to IDC. So why make Apple the comparison benchmark?

First, Apple’s an emotive target. Apple vs. Microsoft is the stuff of legend, a rivalry ranking up there with Coke vs. Pepsi, Edison vs. Tesla, and your parents vs....

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