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Down to business: Apple products consumers don't see

Discussion in 'Microsoft News' started by Paul Thurrott's, Feb 27, 2015.

  1. Paul Thurrott's

    Paul Thurrott's Guest

    Jason Snell
    Yes, the consumer market comes first... but not exclusively

    Everyone knows the public face of Apple. Shiny stores packed with smiling people in brightly-colored shirts. Television ads backed by carefully selected pop hits of the moment. The fashion-forward Apple.com home page. The App Store. iTunes. These are all--with the exception of iTunes, which is kind of a calamity--part of a studied and practiced approach. Apple is consumer focused, and the focus shows.


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    Paul Thurrott's, Feb 27, 2015
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