Could 'pink Slime' Be Rebranded?

snoopy · Apr 7, 2012

Could 'pink slime' be rebranded?
By Brian Wheeler BBC News, Washington

Three out of the four US factories making "lean beef trimmings" are to be shut down following a public outcry. Is "pink slime" - as critics call it - finished or could it be relaunched under a new name?

The look on shoppers' faces as Jamie Oliver sloshed ammonia into a bowl of what he calls "pink slime" said it all.

They were horrified. They appeared to have no idea that the burgers they had been buying all these years contained anything other than prime cuts of beef.

But here was a TV chef showing them, in a 2011 edition of his US show Jamie's Food Revolution, how their burgers are bulked out by meat that in previous decades would have been used for dog food, and is only made fit for human consumption by being treated with chemicals.
Job losses

The decision by major US supermarkets, fast food restaurants - and some public schools - to stop using food that contains Lean Finely Textured Beef, to give "pink slime" its official name, is a victory for Oliver and online campaigners who railed against it.
Continue reading the main story
Pink slime

Lean Finely Textured Beef is made from fatty beef carcass off-cuts
It is heated and spun in a centrifuge to remove most of the fat
It is then exposed to ammonium hydroxide gas to kill bacteria such as E. coli and salmonella
It has been added to burgers and other beef products in the US since the early 1990s to keep costs down
The term "pink slime" was coined in 2002 by former US government scientist-turned whistleblower Gerald Zirnstein
It was found in 70% of ground beef in US stores
The US Department of Agriculture allowed schools to remove products containing "pink slime" after an online petition
Supermarkets and fast food outlets also joined in the boycott
The beef industry claims it would have to kill an extra 1.5 million cattle a year to make up the "pink slime" shortfall

But the resulting loss of 850 meat processing jobs, at a time when America is suffering high unemployment, has angered many - and turned Jamie Oliver into a hate figure on some message boards.

He probably did more than anybody to bring "pink slime" to mainstream attention in the US, although the social media campaign to kill it off did not take off until last month, when ABC World News with Diane Sawyer ran an expose.

The US Department of Agriculture has now allowed schools to remove products containing "pink slime" from their cafeteria menus after Texan blogger Bettina Elias Siegel gathered more than 200,000 online signatures in nine days.
Click to expand...

Full story here: http://www.bbc.co.uk ews/magazine-17615456

kayrose · May 2, 2012

i have always wondered what was in ground hamburger, and never ever would buy it.
i just get a good piece of quality meat. and grind it myself.

great news for everyone to realize what we are eating!!!!!!
Thanks snoops.
LOVE
kayrose

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