Apple's Cook, Ive, and Federighi on Android, Microsoft, and 'new' versus 'right'

On the eve of the iPhone 5C and iPhone 5S launch, Apple CEO Tim Cook, chief designer Jony Ive, and head of software Craig Federighi have spoken to Bloomberg Businessweek to discuss the company's recent news. Some analysts and investors expected a cheaper iPhone, but Tim Cook effectively ruled that out. "We never had an objective to sell a low-cost phone," says Cook. "Our primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost."

Cook says "there’s always a large junk part of the market," and that Apple isn't in that particular part of the business. "I’m not going to lose sleep over that other market, because it’s just not who we are." Speaking of not losing sleep,...

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