Apple and Google top Best Global Brands ranking for third year running

Apple and Google have once again topped Interbrand's annual ranking of the world's most valuable brands. Interbrand's 2015 edition of the Best Global Brands report sees the technology industry continue to dominate, with more than half of the top ten slots represented by companies operating in the space.

Apple's brand is valued at $170 billion by the consultancy, while Google's is estimated at $120 million; the figures represent respective increases of 43 and 12 percent. Valuation is calculated based on a company's financial performance, a brand's ability to influence customer purchases, and the extent to which it can support premium pricing.


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