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A third of new iPhone users in Europe are switching from Android

Discussion in 'Microsoft News' started by James Vincent, May 7, 2015.

  1. James Vincent

    James Vincent Guest

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    Apple's attempts to convince Android users to switch to iOS are having an effect in Europe. New data from Kantar WorldPanel shows that in the first quarter of 2015, close to 33 percent of new iPhone sales were to former Android users — something that Apple CEO Tim Cook boasted about during Apple's most recent earnings call. "We continue to see a higher rate of switchers than we have seen in previous cycles," said Cook last month. "The current iPhone lineup experienced the highest Android switcher rate in any of the last three launches in the three previous years."

    apple extended its trade-in program to cover android smartphones

    To encourage these switchers, Apple has released step-by-step guides for migrating data to iOS, and in March...

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    James Vincent, May 7, 2015
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